The rise and fall of the European Super League (ESL) within a few days must be one of the most important sports news this year. On 18th April 2021, it was confirmed that 12 most prestigious European football teams, from Spanish, Italy, and UK, will form the ESL. The new league, if succeeds, will become a competitor of the existing football organizer in Europe, the Union of European Football Associations (UEFA), which organizes the important UEFA European Championship and various leagues and cups. As a unique organizer (the only association of all football associations in Europe), it serves as a governing body of European football, controlling the prize money, regulations and media rights in these competitions. Hence, it is expected that UEFA strongly opposed to the idea of ESL and threatened to punish those teams and footballers who may join ESL. What is less expected is that others also reacted strongly, including UK prime minister and France president. Eventually, within 48 hours, the plan of ESL was doomed to fail as UK teams first announced that they would withdraw. Other teams also withdrew later and 3 teams remained at the time when this post is written.
When I heard the news of the establishment of ESL, I immediately sensed that there must be some interesting economics in this issue. However, I am not a fan for football and really ignorant of the current situation of European football games. Thus, at that time I did not have concrete idea of the issue. My initial thinking is that the issue is likely related to the business downturn due to pandemic. It is about money. Those who form ESL want more money. In the past, they already want it. But when football business is in its good days, people normally can be more tolerant. When bad days come, people can no longer tolerate the original scheme that disables those super teams in earning more or sharing more of the profit. That's why ESL was formed.
It turns out that this initial thinking can at best be partly true, or represents only a minor point in the whole issue. Later, I read some comments made by those who know football. The following points are a summary of these comments that I read:
- The issue is related to the differences in sport cultures and sport business models between Europe and US. In US, the four biggest sport leagues are a franchise system: there is no promotion or demotion of a team to or from the league. The team which ranks last can also retain in the league and expects to share TV broadcasting revenue. New teams must obtain all existing teams' agreement for joining the league. But once they join, they can simply get the revenue without worrying being kicked out. In Europe, that's not true. One must win sufficiently to remain in the league or it may be demoted.
- It happens that many owners of European football clubs are also owners of US sport teams. In particular, most ESL teams are owned by businessmen who do not pay too much attention to the sport "tradition" but are primarily concerned with profits. They think the European system is uncertain (over promotion/demotion and so one has to work hard for this), not ideal for profit-making, and so prefer switching to a US system, which is exactly what ESL is about.
- UEFA has recently launched more football games and leagues for more profits. But then the prestigious teams, notably those who want to join ESL, have to participate in more competitions with weaker teams, and do not expect to earn much more from these extra competitions. Their footballers have too little time for a rest and are more likely to get injured. All these costs will be borne by team owners, not UEFA. In US, a rest of 4 to 5 months is normal but in Europe, only 2 months is available.
- The success of sport games requires that teams with similar strengths compete with each other. A game played by a very strong team and a very weak team, resulting in say 10-to-0, is not attractive. This is the so-called competitive balance in sports economics. ESL collects teams with similar strengths. In this sense, this helps achieve the competitive balance. However, ESL is also anti-competitive: teams joining ESL do not need to worry about demotion. Over time, this may induce some teams not to keep themselves in the best condition, which is bad.
With these comments from someone knowing football and sport economics, now I know more about the situation. What are the economics in the issue, then? In essence, it is monopoly and competition. UEFA is monopoly. ESL wants to become a competitor. Eventually, the existing monopolist wins. But is thing that simple?
High-school economics has already taught us some basic theory of monopoly. Monopoly is bad. Competition is good. If more competitors can be introduced, that's good. If the market can only accommodate one player -- notably due to the natural monopoly situation, then at least monopoly should be regulated. That's what we have learned. But a straightforward application of such a basic theory to this sport issue is not good. In fact, besides sports, sometimes economists may accept (at least do not disagree) that monopoly is not bad.
For example, stock exchange is often also a monopoly in the real world (Hong Kong is an example). Why not having several exchanges and let them compete with each other? In fact, before 2000, there were four stock exchanges in Hong Kong. However, one disadvantage of having several exchanges is that small stock investors will find it less convenient to trade. More important, different exchanges may adopt different standards in approving a company to list on their exchanges. You may imagine: a company that is deemed to be not qualified for listing on Exchange A may be deemed to be qualified on Exchange B. Which Exchange is right? It is not easy to assess. But one thing is true: Exchange A will lose the business of the company going to Exchange B. Then, Exchange A may have incentives to lower the standard of listing, and this is not good from small investors' viewpoint.
In sports, a similar situation happens. A league organizer is also a standard setter. As Point 4 above mentioned, attractive sports games require matching good teams with good teams. For this, we need someone to set and keep the standard. Is competition between league organizer conducive to holding the standard? I am not sure. But at least we need to be more suspicious, given the example of stock exchanges. A monopoly will be free from the pressure of lowering standard. That is one reason why monopoly may be supportable. But, of course, things are also not that straightforward. Point 3 above also illustrates that a monopoly may have a tendency to profit itself, introducing something not really good for sports at others' expense. In fact, a potential rival, like ESL, may serve as an alarming call -- people may not always tolerate a monopoly even if there is a good reason for its existence. A potential rival, success or failure, may prompt a monopoly to reform itself so as to serve its original purpose (the reason why people allow you to monopolize) better. Of course, as to how fast the existing monopoly will learn the lesson, we have to wait and see.