Robert H. Frank’s Economic Naturalists is an obviously good economics book from this perspective. This book is easy to read. It is not wordy in introducing the abstract economic principles. It is basically a collection of many cases of applied economics, some written by the author while some others by the author’s students. In each case, a daily-life event is explained by some economic concepts. For example, why the best-selling CDs, with huge market demand, are cheap but the unpopular CDs, with small demand, are expensive? You can find a convincing answer from this book. You can also find a lot more interesting cases in this book.
I know that many students like this type
of economic analysis, using daily-life events as objects of study.
Honestly, I personally do not prefer doing this type of analysis. But I
think this book does a good job by and large (although I do not agree
with all of the analysis in these cases) and this is a good learning
reference. The economic concepts that he use in this book are also elementary. In fact, this book is a result of Professor Frank's teaching an economics course for junior students. He has to teach these concepts but he also ask students to use these concepts to do some analysis for daily-life issues. Eventually, he got a book.
Professor Frank is an economics at Cornell University, US. He did many
interesting works both in academic research and in popular readings. In
fact, I read most of his recent books. He seems to have a special talent
in identifying some interesting, but neglected, aspects in the real
world, bringing them into rigorous analysis and delivering convincing
answers to puzzling questions. My academic researches are also highly
influenced by his works. Hence, even though my preference for daily-life
economics is low, I am still happy to read his book because I know his
work will be of quality.
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